[Summit] Naming our Hope St Retail area

[Andrew Nosal]

True, Hope Village is already in effect, in a bottom up way, but it is  
not widely known and seems always to be used with an air of "lacking  
anything better to call it."


On Dec 22, 2008, at 10:51 AM, Anne wrote:

> While I understand the (minimal IMO) potential for confusion with  
> Hope Village in Scituate, I think Hope Village referring to "our"  
> Hope shopping area is a great, and already established, designation.  
> I would not try to invent a new one. I say this from the perspective  
> of someone who has worked with marketing messages and branding  
> campaigns in my job.
>
> I remember some years back when Brown U's athletic department  
> decided to change the teams' nickname from Bruins to Bears (is there  
> really a chance Brown sports would be confused with UCLA???).  It  
> took years of constant reinforcement, meanwhile incurring the  
> confusion and displeasure of many alums and local fans, to finally  
> effect the switch. Is such a re-branding really worth the time and  
> effort for our already well named Hope Village?
>
> Just my 2 cents.  :-)
>
> - Anne
> Summit Emerita (but I still shop in the village regularly)
>
>
>
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